Ocean Bound Plastic: What It Is – and How caremare Uses It

Every minute, the equivalent of a truckload of plastic enters the sea. We decided to bring some of it back – and turn it into something beautiful: the packaging for your skincare.

What is ocean bound plastic?

Ocean bound plastic (OBP) is plastic waste that is not yet floating in the sea but would inevitably end up there: collected along coastlines, at river mouths and in regions without functioning waste management, usually within 50 km of the coast – #tide® focuses on the critical 10 km. We step in before the waste reaches the ecosystem.

The facts

• 80% from land-based sources
• 14 million tonnes per year
• 40% packaging
• 800 affected animal species
• 0% virgin plastic in #tide®

At caremare, OBP is not a theory: the green packaging components of our products are made from 100% #tide® ocean bound plastic – across the care line, a weighted average of around 75%. Every time you reach for a product, you help keep a little more plastic out of the sea.

Feel the difference – for example with our Hyaluron Rhodophyta Hydra Glow Booster Serum or the Rhodophyta Aloe Vera Balancing Face Wash. Or discover all products with ocean bound packaging.
care for you – care for mare.

What this means for how your skin feels is explained in Ocean Glow: Why skin radiates.

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#TIDE OCEAN MATERIAL

#tide Ocean Material is an award-winning material made from 100% ocean bound plastic (certified to OBP (Zero Plastic Oceans), GRS and RCS by Control Union, REACH compliant) and processed in part with renewable energy. The plastic is collected, sorted, shredded into flakes and thoroughly cleaned. It is then processed regionally to reduce CO₂ emissions and transport distances – giving the material a second life as high-quality packaging.

→ Watch the video

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The upcycling process

Step 1

Collect plastic waste

Step 2

Sort, clean, shred

Step 3

Process into raw material

Step 4

Package

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Traceability in the value chain

Sustainability needs credibility. Where many companies engage in greenwashing, #tide relies on genuine traceability. Transparency has been part of their business model from day one.

To achieve this, #tide® uses a blockchain solution: every step – from collecting ocean bound plastic to the finished granulate – is documented. Each batch is tracked, so the origin and processing of the plastic can be traced.

This is how we build trust, ensure quality and contribute to a genuine circular economy.

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A certified standard