New brand ambassador: Lena Kemna joins the caremare community

Starting in July 2026, we're welcoming a truly special personality into the caremare community: Lena Kemna – Germany's first big-wave surfer and a passionate freediver – is becoming caremare's new brand ambassador.

A connection born at sea

For Lena, the ocean is far more than a sporting arena. For many years she's lived on Portugal's Atlantic coast, experiencing the power of the sea anew every day – as a source of energy, clarity, and deep connection. It's precisely this closeness to the sea, and her understanding of its regenerative power, that make her such an authentic partner for caremare. Our collaboration is rooted in a shared philosophy: the conviction that true beauty comes from balance – from me-time, mindfulness, and the power of nature.

"The ocean is, for me, a place of calm, grounding, and inspiration. Rituals help me hold onto that feeling in everyday life, too. That's why it means so much to me to be the ambassador for a brand that understands beauty, nature, self-care, and protecting our environment are inseparably connected."

— Lena Kemna

The Ocean Glow Ritual

To mark the partnership, we've created the Ocean Glow Ritual – a skin routine that brings the soothing power of the ocean into everyday life. Four perfectly matched, COSMOS-certified care products – Face Wash, Serum, Day Cream, and Eye Cream – give skin moisture, protection, and natural radiance. Inspired by the regenerative properties of the ocean, the ritual brings together select ingredients such as red algae, spirulina, astaxanthin, organic aloe vera, and hyaluronic acid.

More than skincare

caremare stands for more than effective care. With packaging made from recycled Ocean Bound Plastic and our commitment to the Iberian Orca Guardians Foundation, we take a stand for active ocean conservation – for a holistic approach that unites beauty and sustainability. Lena shares this same understanding with us, and together we want to inspire people to feel the transformative power of the ocean not only in the water, but in everyday life – for more glow, more calm, and healthy, radiant skin.

Starting in July, Lena will accompany caremare across her channels, offering personal glimpses into her routines between the Atlantic, training, and recovery. We're delighted about this shared journey ahead – and can't wait to share it with you.

Discover caremare's COSMOS-certified algae cosmetics and bring the power of the ocean into your daily skincare routine.